Introduction to SEO and SEM for Beginners

Introduction to SEO and SEM for Beginners

Search Engine Optimization (SEO) is the art of optimizing your website for targeted keywords so that you rank as high as possible on search engines such as Google or Pinterest. Search Engine Marketing (SEM) is the art of marketing your page through paid ads or social awareness. Learn the basics of SEO/SEM to get started driving traffic to your website.